NOW That’s What I Call a Musical promises a nostalgic trip back to the 80s, but what it delivers is more like a chaotic tribute night with a flimsy story tacked on. Following best friends Gemma and April, the show jumps between their teenage years in 1989 and their reunion in 2009, exploring how life — and friendship — doesn’t always turn out the way we expect. It’s a familiar premise, but the story itself never really finds its feet.
The biggest issue is the script, which feels like an afterthought, existing purely to glue together as many 80s hits as possible. Jukebox musicals often lean on their soundtrack, but this one takes it to extremes. Songs like “Girls Just Wanna Have Fun” and “Sisters Are Doing It for Themselves” feel clumsily wedged into scenes, rarely adding anything to the story. Instead of enhancing the emotional beats, they interrupt them — like someone repeatedly pressing shuffle on a NOW CD mid-scene.
The cast do their best with what they’re given. Sam Bailey as older April brings warmth and powerful vocals, while Nina Wadia as older Gemma offers some lovely comedic touches. Their chemistry helps to sell the idea that these two have decades of shared history, even if the writing barely supports it. Nikita Johal and Maia Hawkins play the younger versions with plenty of enthusiasm, but their scenes are let down by awkward dialogue and some cringeworthy staging.
Musically, it’s a mixed bag. A few numbers, like “Video Killed the Radio Star,” capture the playful spirit the show’s aiming for, but others feel under-rehearsed and oddly placed. Craig Revel Horwood’s choreography also struggles — some routines fizz with energy, while others feel half-hearted and clunky. For a production that leans so heavily on its musical set-pieces, the inconsistency is hard to ignore.
One unexpected highlight was the cameo from 80s pop star Sonia, who brought genuine charm and a knowing wink to the audience. Her appearance gave the show a much-needed burst of energy and nostalgia, even if it was a bit random. Moments like that — plus a couple of fun audience interaction bits — show glimpses of what this could have been: a camp, feel-good party.
Sadly, those moments are too few and far between. As a nostalgic night out, NOW That’s What I Call a Musical might work for hardcore 80s fans. As a piece of theatre, it’s underdeveloped, disjointed and often feels more like a themed karaoke night than a fully-fledged musical.
For more information and tickets, please visit https://www.atgtickets.com/shows/now-thats-what-i-call-a-musical/liverpool-empire/
Reviewer: Brian Madden
Reviewed: 4th March 2025
North West End UK Rating:
Rating: 2 out of 5.
