Some of It Might Be True – Etcetera Theatre

In The Ugly Truth Productions’ new production, ‘Some of It Might Be True’, writer and performer Justine Martin attempts to place social media, influencer culture, mental health and trauma within an increasingly absurd narrative involving an online scandal, animal-rights activism and a pig-rescue mission. At its core, it is a strange and chaotic comedy with important ideas at its heart, but neither the writing nor the production is sufficiently developed to explore them with clarity. Whilst there is certainly potential in this collision of anxieties, and the comedy is certainly the production’s strongest element, its storytelling is unfocused, jumping between ideas without giving its themes enough space or structure to make a lasting impact.

The same lack of control affects the staging and direction, which is the production’s weakest element. What may be intended as energetic slapstick frequently appears rushed and disorganised, with performers tripping over one another and colliding with walls and curtains, and props being thrown all over the stage. At times, the show feels so unpolished that its manic disorder becomes unintentionally amusing. Some sequences also appear improvised, whether or not this is actually the case, contributing to the sense of watching an early workshop rather than a finished production.

There are, however, some promising creative choices. The layered sound design, incorporating the noise and bite-sized commentary of modern social media, works effectively, and the influencer premise also offers fertile ground for sharper satire. However Martin could push this much further, treating the audience as Evie’s online followers and outside observers, by using live technology to direct interaction and draw us into her carefully manufactured digital identity.

Beneath the confusion lies a potentially interesting show about image, deception and personal crisis. Unfortunately, ‘Some of It Might Be True’ currently tries to address too many issues without fully interrogating any of them. Martin’s comic instincts are evident, but the piece requires stronger direction, more disciplined storytelling and considerable refinement before its serious themes and satirical ambitions can truly land.

‘Some of It Might Be True’ was performed as part of Camden Fringe and returns to the Etcetera Theatre on 10^th and 17^th August. Tickets can be found here: https://camdenfringe.com/events/some-of-it-might-be-true

Reviewer: Alan Stuart Malin

Reviewed: 5^th August 2026

North West End UK / Theatre Muse UK Rating: